I’m a Singapore-based tech marketer who builds high-impact campaigns and drives measurable growth across Asia.I believe that success—both in life and work—is built on teamwork, resilience, and a mindset of continuous growth. With a results-driven approach and a deep appreciation for collaboration, I thrive in team-oriented environments where ideas, strategy, and execution come together to create real impact.
HubSpot, Salesforce, Mailchimp
Google Analytics, Ahrefs, SEMrush
Zoom Webinars, GoTo
Canva, Hootsuite, LinkedIn Ads
Monday.com, Trello, Miro, Slack
Nurture Education Group
Dr. Wolff Singapore
Dr. Wolff Singapore
Nippecraft Limited
Credolab
Credolab
Jedox
In November 2024, I was part of a restructuring at Jedox, which marked the end of an impactful chapter where I drove demand generation, ABM strategies, and high-performing marketing campaigns across Asia.
Now, I’m looking ahead—excited for the next opportunity where I can level up, drive growth, and make a real impact in a high-growth environment.
Throughout his tenure, Kyson not only consistently met but often exceeded his goals. He played a crucial role in our company's growth in the Asia region, demonstrating adaptability and strategic thinking in a rapidly evolving market. Kyson would be an excellent addition to any company, particularly those in high-growth phases looking to expand their market presence. He has the skills, experience, and proven track record to contribute significantly to any marketing organisation.
Kyson has over nine years of experience in event planning and marketing, with a proven track record of success. He has developed expertise in planning, developing, and executing various successful events across multiple industries. During Singapore Fintech Festival 2022, he single-handedly strategised, coordinated, and managed credolab's participation, resulting in outstanding results contributing 17% of 2022 Annual Revenue!
I had the pleasure of working with Kyson at Jedox as we focused on expanding the digital marketing efforts in the ASIA market. Kyson is smart, proactive, and consistently asks the right questions that drive meaningful results. His ability to think strategically and execute with precision sets him apart. He doesn’t just take initiative - he takes ownership, which made a big impact on our projects.
Kyson ensures seamless collaboration between marketing and sales, aligning our efforts to achieve common goals. He’s a strategic thinker, a strong leader, and a key contributor to our success. His deep understanding of the region allows him to deliver impactful campaigns tailored to diverse markets, always driving measurable results.
Working with Kyson Xu as Senior Marketing Manager for Asia has been transformative for our region’s marketing efforts. His expertise in strategic and field marketing has consistently driven high-quality MQLs, strengthening our pipeline and brand presence. Kyson has a deep understanding of the Asia market and ensures that every campaign is aligned with business goals, delivering measurable results.
As a Senior Field Marketer, Kyson has been instrumental in developing and executing a highly-effective marketing strategy that significantly improved our presence and brand awareness for the Asia region. In addition to his skillset, Kyson has proven to possess an incredible work ethic and a personal dedication to team success. Always available to share his learnings, he constantly encouraged transparent communication and knowledge-sharing across the wider team, while remaining open to feedback and suggestions.
I can wholeheartedly recommend Kyson as he is a great asset to any team. I had the pleasure of working with Kyson at Jedox where he was responsible for developing and executing the marketing strategy in the ASIA region. From day one his briefings were very concise and thought through, allowing us to work efficiently and effectively. His high work ethic and comprehensive marketing knowledge as well as his skillset truly set him apart. In addition, Kyson has always stood out for his good humor, even in stressful phases. For these reasons, it was a great experience to work with Kyson, both professionally and personally.
I’m a Singaporean tech marketer who builds high-impact campaigns and drives measurable growth across Asia. I believe that success—both in life and work—is built on teamwork, resilience, and continuous development.
Great conversations start with a connection.Let’s talk marketing, strategy, and making things happen.
Shall we build something great
together? Let’s chat.
See the work, the wins, and the impact.
