Portfolio – Kyson Xu

Bringing Strategies to Life. Delivering Results That Matter.

With over a decade of experience, I’ve led marketing strategies across B2B SaaS, fintech, consumer goods, and enterprise software—creating impactful campaigns both digitally and in-person. From demand generation to field marketing, ABM to brand storytelling, my focus has always been on driving real business outcomes.

Organised Asia’s first in-house roadshow Jedox Elevate Singapore 2024, creating a high-impact platform for finance leaders to engage with cutting-edge enterprise performance management solutions

Organised impactful keynote sharing and engagement at the booth during the Forefront Event: Finance Transformation Summit 2024, driving meaningful conversations with industry leaders.

Strategised and delivered thought leadership webinars, bringing industry experts and finance leaders together to discuss niche topics like Integrated Scenario Planning for Future Value Creation.

Led quality co-marketing efforts with PwC Singapore, organising a strategic roundtable to foster discussions with finance leaders on the future of FP&A.

Developed and executed Jedox’s participation at FutureCFO Indonesia 2024, working alongside international colleagues and partners to drive regional impact and strengthen industry connections.

Strategised, coordinated, and executed Credolab’s participation in the Singapore Fintech Festival 2022—delivering outstanding results that contributed to 17% of 2022’s annual revenue and securing a finalist position at the SFF Global Fintech Awards.

Strategised and executed thought leadership webinars and high-impact virtual events, driving industry engagement and lead generation.

Spearheaded content strategy—directing content creation and nurturing email campaigns to drive engagement and brand authority.

Collaborated with channel partners to deliver impactful joint marketing campaigns, strengthening industry positioning and expanding reach.

Managed brand communications and press relations, securing media coverage and enhancing Collins Debden’s brand presence.

Directed e-commerce expansion for the Collins Debden website globally, enhancing digital sales and brand accessibility.

Spearheaded the development, product conceptualisation, and go-to-market launch for Collins Debden’s iconic flagship products like Edge Mira.

Led the launch of Jumble & Co, overseeing go-to-market strategy, digital activations, and retail partnerships, strengthening brand positioning.

Led the conceptualisation, development, media buying, and monitoring of all TV commercials and video ads for Alpecin, Linola, and Plantur 39 across Asia.

Planned and executed highly effective BTL (Below-the-Line) marketing campaigns with key retail partners to enhance brand messaging and in-store visibility.

Drove PR strategy and executed product launches across Asia, securing strong media presence and brand recognition.

Looking for impactful marketing strategies that drive real results?
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Quick Introduction

Marketer by Trade. Motivator by Passion.

Marketer by Trade.
Motivator by Passion.

I’m a Singaporean tech marketer who builds high-impact campaigns and drives measurable growth across Asia. I believe that success—both in life and work—is built on teamwork, resilience, and continuous development.

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Check out my portfolio

See the work, the wins, and the impact.

Copyright © 2025 Kyson Xu